Profile a competitor without losing the day
“How do we compare to them?” usually costs an afternoon of tabs and a doc of fragments. This makes it one sentence.
Turns a competitor's website into a structured profile — positioning, pricing, strengths, weaknesses — with every claim traced to a source.
The problem
- Someone asks how you compare to a competitor — a partner, an investor, a big prospect.
- So you open the tabs — their site, the pricing page, reviews, LinkedIn — and paste fragments into a doc until it sort of answers the question.
How it works
You give Cowork the broken file and one sentence:
Profile this competitor from their website — positioning, pricing, where they win and lose, and how we sell against them. Flag anything you can't verify.
And this is what comes back:
| Positioning | in one line |
| Pricing teardown | model + the gates |
| Win / lose vs you | with evidence |
| Flagged (4) | not guessed |
Why use it
- The afternoon back — the structure asks the questions; the research fills them in.
- An answer, not a link pile — organized to answer “how do we compare”, not to store bookmarks.
- Gaps stay visible — what can't be verified gets flagged (4 items in our run), never papered over.
- Comparable — same structure every time, so two competitors sit side by side.
Do it yourself, step by step
Download the skill
Click here to download it — or use the Download button on its Claudinho page. A .skill file lands in your Downloads folder.
Drag that file into Cowork
Open your Downloads folder and drag the file into the Claude desktop app window. Steps 1 and 2 are once — from now on you start at step 3.
Start a task — no files needed
Just name the competitor, or paste their website address.
Type the sentence
You don't need to mention the skill: Claude recognizes competitor research and uses it on its own.
Profile this competitor from their website — positioning, pricing, where they win and lose, and how we sell against them. Flag anything you can't verify.Review the profile
Same structure every time, so profiles compare side by side. Gaps are marked, not filled in.
Prefer a command? npx skills add https://github.com/coreyhaines31/marketingskills/tree/main/competitor-profiling does the same.
Next: Messy export → board report →