Set up pricing that works in every market

---
name: asc-ppp-pricing
description: Set territory-specific pricing for subscriptions and in-app purchases using current asc setup, pricing summary, price import, and price schedule commands. Use when adjusting prices by country or implementing localized PPP strategies.
---

# PPP pricing (per-territory pricing)

Use this skill to create or update localized pricing across territories based on purchasing power parity (PPP) or your own regional pricing strategy.

Prefer the current high-level flows:
- `asc subscriptions setup` and `asc iap setup` when you are creating a new product
- `asc subscriptions pricing ...` for subscription pricing changes
- `asc iap pricing summary` and `asc iap pricing schedules ...` for IAP pricing changes

## Preconditions
- Ensure credentials are set (`asc auth login` or `ASC_*` env vars).
- Prefer `ASC_APP_ID` or pass `--app` explicitly.
- Decide your base territory (usually `USA`) and baseline price.
- Use `asc pricing territories list --paginate` if you need supported territory IDs.

## Subscription PPP workflow

### New subscription: bootstrap with `setup`
Use `setup` when you are creating a new subscription and want to create the group, subscription, first localization, initial price, and availability in one verified flow.

```bash
asc subscriptions setup \
  --app "APP_ID" \
  --group-reference-name "Pro" \
  --reference-name "Pro Monthly" \
  --product-id "com.example.pro.monthly" \
  --subscription-period ONE_MONTH \
  --locale "en-US" \
  --display-name "Pro Monthly" \
  --description "Unlock everything" \
  --price "9.99" \
  --price-territory "USA" \
  --territories "USA,CAN,GBR" \
  --output json
```

Notes:
- `setup` verifies the created state by default.
- Use `--no-verify` only when you explicitly want speed over readback verification.
- Use `--tier` or `--price-point-id` instead of `--price` when your workflow is tier-driven.

### Inspect current subscription pricing before changes
Use the summary view first when you want a compact current-state snapshot.

```bash
asc subscriptions pricing summary --subscription-id "SUB_ID" --territory "USA"
asc subscriptions pricing summary --subscription-id "SUB_ID" --territory "IND"
asc subscriptions pricing prices list --subscription-id "SUB_ID" --paginate
```

Use `summary` for quick before/after spot checks and `prices list` when you need raw price records.

### Preferred bulk PPP update: import a CSV with dry run
For broad PPP rollouts, prefer the subscription pricing import command instead of manually adding territory prices one by one.

Example CSV:

```csv
territory,price,start_date,preserved
IND,2.99,2026-04-01,false
BRA,4.99,2026-04-01,false
MEX,4.99,2026-04-01,false
DEU,8.99,2026-04-01,false
```

Dry-run first:

```bash
asc subscriptions pricing prices import \
  --subscription-id "SUB_ID" \
  --input "./ppp-prices.csv" \
  --dry-run \
  --output table
```

Apply for real:

```bash
asc subscriptions pricing prices import \
  --subscription-id "SUB_ID" \
  --input "./ppp-prices.csv" \
  --output table
```

Notes:
- `--dry-run` validates rows and resolves price points without creating prices.
- `--continue-on-error=false` gives you a fail-fast mode.
- CSV required columns: `territory`, `price`
- CSV optional columns: `currency_code`, `start_date`, `preserved`, `preserve_current_price`, `price_point_id`
- When `price_point_id` is omitted, the CLI resolves the matching price point for the row's territory and price automatically.
- Territory inputs in import can be 3-letter IDs, 2-letter codes, or common territory names that map cleanly.

### One-off subscription territory changes
For a small number of manual overrides, use the canonical `set` command.

```bash
asc subscriptions pricing prices set --subscription-id "SUB_ID" --price "2.99" --territory "IND"
asc subscriptions pricing prices set --subscription-id "SUB_ID" --tier 5 --territory "BRA"
asc subscriptions pricing prices set --subscription-id "SUB_ID" --price-point "PRICE_POINT_ID" --territory "DEU"
```

Notes:
- Add `--start-date "YYYY-MM-DD"` to schedule a future change.
- Add `--preserved` when you want to preserve the current price relationship.
- The command handles both initial pricing and later price changes.

### Discover raw price points only when you need them
Use price-point lookup and equalizations when you want to inspect Apple's localized ladder directly or pin exact price point IDs.

```bash
asc subscriptions pricing price-points list --subscription-id "SUB_ID" --territory "USA" --paginate --price "9.99"
asc subscriptions pricing price-points equalizations --price-point-id "PRICE_POINT_ID" --paginate
```

### Verify after apply
Re-run the summary and raw list views after changes.

```bash
asc subscriptions pricing summary --subscription-id "SUB_ID" --territory "IND"
asc subscriptions pricing summary --subscription-id "SUB_ID" --territory "BRA"
asc subscriptions pricing prices list --subscription-id "SUB_ID" --paginate
```

If the subscription was newly created, you can also use `asc subscriptions setup` with verification enabled instead of stitching together separate create and pricing steps.

### Subscription availability
If you need to explicitly enable territories for an existing subscription, use the pricing availability family.

```bash
asc subscriptions pricing availability edit --subscription-id "SUB_ID" --territories "USA,CAN,IND,BRA"
asc subscriptions pricing availability view --subscription-id "SUB_ID"
```

## IAP PPP workflow

### New IAP: bootstrap with `setup`
Use `setup` when you are creating a new IAP and want to create the product, first localization, and initial price schedule in one verified flow.

```bash
asc iap setup \
  --app "APP_ID" \
  --type NON_CONSUMABLE \
  --reference-name "Pro Lifetime" \
  --product-id "com.example.pro.lifetime" \
  --locale "en-US" \
  --display-name "Pro Lifetime" \
  --description "Unlock everything forever" \
  --price "9.99" \
  --base-territory "USA" \
  --output json
```

Notes:
- `setup` verifies the created IAP, localization, and price schedule by default.
- Use `--start-date` for scheduled pricing.
- Use `--tier` or `--price-point-id` when you want deterministic tier- or ID-based setup.

### Inspect current IAP pricing before changes
Use `asc iap pricing summary` as the main current-state summary for PPP work.

```bash
asc iap pricing summary --iap-id "IAP_ID" --territory "USA"
asc iap pricing summary --iap-id "IAP_ID" --territory "IND"
```

This returns the base territory, current price, estimated proceeds, and scheduled changes for the requested territory.

### Discover candidate IAP price points
Use price-point lookup when you want to inspect or pin exact price point IDs.

```bash
asc iap pricing price-points list --iap-id "IAP_ID" --territory "USA" --paginate --price "9.99"
asc iap pricing price-points equalizations --id "PRICE_POINT_ID"
```

### Create or update an IAP price schedule
For manual PPP updates, create a price schedule directly.

```bash
asc iap pricing schedules create --iap-id "IAP_ID" --base-territory "USA" --price "4.99" --start-date "2026-04-01"
asc iap pricing schedules create --iap-id "IAP_ID" --base-territory "USA" --tier 5 --start-date "2026-04-01"
asc iap pricing schedules create --iap-id "IAP_ID" --base-territory "USA" --prices "PRICE_POINT_ID:2026-04-01"
```

Use these when you are intentionally creating or replacing schedule entries. For deeper inspection:

```bash
asc iap pricing schedules view --iap-id "IAP_ID"
asc iap pricing schedules manual-prices --schedule-id "SCHEDULE_ID" --paginate
asc iap pricing schedules automatic-prices --schedule-id "SCHEDULE_ID" --paginate
```

### Verify after apply
Use the summary command again after scheduling or applying pricing changes.

```bash
asc iap pricing summary --iap-id "IAP_ID" --territory "USA"
asc iap pricing summary --iap-id "IAP_ID" --territory "IND"
```

For future-dated schedules, expect scheduled changes rather than an immediately updated current price.

## Common PPP strategy patterns

### Base territory first
- Pick one baseline territory, usually `USA`.
- Set the baseline price there first.
- Derive lower or higher territory targets from that baseline.

### Tiered regional pricing
- High-income markets stay close to baseline.
- Mid-income markets get moderate discounts.
- Lower-income markets get stronger PPP adjustments.

### Spreadsheet-driven rollout
- Build the target territory list in a CSV.
- Dry-run the import.
- Fix any resolution failures.
- Apply the import.
- Re-run summary checks for the most important territories.

## Notes
- Prefer canonical commands in docs and automation: `asc subscriptions pricing ...`
- Older `asc subscriptions prices ...` paths still exist, but the canonical pricing family is clearer.
- Prefer canonical IAP commands in docs and automation: `asc iap pricing ...`
- `asc subscriptions pricing prices import --dry-run` is the safest subscription batch PPP path today.
- `asc subscriptions setup` and `asc iap setup` already provide built-in post-create verification.
- There is not yet a single first-class before/after PPP diff command; use the current summary commands before and after apply.
- Price changes may take time to propagate in App Store Connect and storefronts.