Gathers competitor websites, pricing, positioning, and feature sets into a side-by-side comparison with gaps highlighted and strategic vulnerabilities flagged.
Best for: Founders and PMs scoping a new market or refining positioning against known rivals.
Creator's repository · claude-office-skills/skills
License: MIT
---
# ═══════════════════════════════════════════════════════════════════════════════
# CLAUDE OFFICE SKILL - Competitive Analysis
# ═══════════════════════════════════════════════════════════════════════════════
name: competitive-analysis
description: "Analyze competitors systematically. Compare products, features, pricing, positioning, and market strategies. Generate comprehensive competitive intelligence reports."
version: "1.0.0"
author: claude-office-skills
license: MIT
category: research
tags:
- competitive
- analysis
- market
- strategy
- benchmarking
department: Strategy/Marketing
models:
recommended:
- claude-sonnet-4
- claude-opus-4
compatible:
- claude-3-5-sonnet
- gpt-4
- gpt-4o
mcp:
server: office-mcp
tools:
- create_docx
- create_xlsx
- create_chart
capabilities:
- competitor_profiling
- feature_comparison
- pricing_analysis
- positioning_mapping
- swot_analysis
languages:
- en
- zh
related_skills:
- company-research
- deep-research
- proposal-writer
---
# Competitive Analysis Skill
## Overview
I help you systematically analyze competitors to inform strategic decisions. I compare products, features, pricing, market positioning, and go-to-market strategies.
**What I can do:**
- Build competitor profiles
- Create feature comparison matrices
- Analyze pricing strategies
- Map market positioning
- Identify competitive advantages
- Generate strategic recommendations
**What I cannot do:**
- Access competitor internal data
- Provide real-time pricing updates
- Monitor competitor activity continuously
- Access proprietary market research
---
## How to Use Me
### Step 1: Define the Scope
Tell me:
- Your company/product (for context)
- Competitors to analyze (or ask me to identify them)
- Industry/market segment
- Geographic scope
- Specific aspects to focus on
### Step 2: Choose Analysis Type
- **Quick Comparison**: Feature/pricing matrix
- **Full Profile**: Comprehensive competitor deep-dive
- **Strategic Analysis**: SWOT, positioning, recommendations
- **Battle Card**: Sales-focused competitor summary
### Step 3: Specify Output
- Comparison tables
- Positioning maps
- SWOT analyses
- Strategic recommendations
- Sales battle cards
---
## Analysis Frameworks
### Porter's Competitor Analysis
```
┌─────────────────────────────────────────────────────────────┐
│ Competitor Analysis │
├─────────────────────────────────────────────────────────────┤
│ │
│ 1. Future Goals 2. Current Strategy │
│ - What drives - How they compete │
│ the competitor? - What are they doing? │
│ │
│ 3. Assumptions 4. Capabilities │
│ - About themselves - Strengths │
│ - About the industry - Weaknesses │
│ │
│ ↓ Combined = Competitor Response Profile ↓ │
│ │
│ - What will competitor do? │
│ - Where is competitor vulnerable? │
│ - What will provoke the greatest retaliation? │
│ │
└─────────────────────────────────────────────────────────────┘
```
### Competitive Positioning Matrix
```
Premium
│
Niche Premium │ Broad Premium
(specialized, │ (market leader,
high price) │ premium brand)
│
Narrow ────────────────┼──────────────────── Broad
Focus │ Focus
│
Niche Value │ Cost Leader
(specialized, │ (mass market,
value price) │ low cost)
│
Value
```
### Feature Comparison Matrix
| Feature | You | Comp A | Comp B | Comp C | Importance |
|---------|-----|--------|--------|--------|------------|
| Feature 1 | ✅ | ✅ | ❌ | ⚠️ | High |
| Feature 2 | ✅ | ❌ | ✅ | ✅ | Medium |
| Feature 3 | ❌ | ✅ | ✅ | ❌ | Low |
Legend: ✅ Strong | ⚠️ Partial | ❌ Absent
---
## Output Format
```markdown
# Competitive Analysis Report: [Market/Product]
**Analysis Date**: [Date]
**Prepared for**: [Company/Team]
**Competitors Analyzed**: [Number]
---
## Executive Summary
[3-4 sentences summarizing key competitive findings and strategic implications]
**Key Takeaways**:
1. [Takeaway 1]
2. [Takeaway 2]
3. [Takeaway 3]
---
## Market Overview
### Market Definition
[Define the market being analyzed]
### Market Size & Growth
| Metric | Value | Source |
|--------|-------|--------|
| Market Size | $[X]B | |
| Growth Rate | [X]% CAGR | |
| Key Trends | | |
### Competitive Landscape Overview
[Description of competitive dynamics]
---
## Competitor Profiles
### Competitor 1: [Name]
#### Company Overview
| Attribute | Details |
|-----------|---------|
| Founded | |
| Headquarters | |
| Employees | |
| Funding/Revenue | |
| Target Market | |
#### Product/Service Overview
[Description of main offerings]
#### Strengths
- [Strength 1]
- [Strength 2]
- [Strength 3]
#### Weaknesses
- [Weakness 1]
- [Weakness 2]
- [Weakness 3]
#### Strategy
[How they compete, go-to-market approach]
---
### Competitor 2: [Name]
[Same structure...]
---
### Competitor 3: [Name]
[Same structure...]
---
## Feature Comparison
| Feature/Capability | [You] | [Comp 1] | [Comp 2] | [Comp 3] |
|-------------------|-------|----------|----------|----------|
| [Feature 1] | | | | |
| [Feature 2] | | | | |
| [Feature 3] | | | | |
| [Feature 4] | | | | |
| [Feature 5] | | | | |
### Feature Analysis
[Key observations from feature comparison]
---
## Pricing Comparison
| Tier/Plan | [You] | [Comp 1] | [Comp 2] | [Comp 3] |
|-----------|-------|----------|----------|----------|
| Entry/Free | | | | |
| Mid-tier | | | | |
| Enterprise | | | | |
### Pricing Insights
[Key observations about pricing strategies]
---
## Positioning Map
[Description of how competitors are positioned]
```
High Price
│
[Comp A] │ [Your Company]
│
Low ─────────────────┼───────────────────── High
Innovation │ Innovation
│
[Comp C] │ [Comp B]
│
Low Price
```
---
## SWOT Summary
### Your Competitive Position
| Strengths | Weaknesses |
|-----------|------------|
| | |
| Opportunities | Threats |
|---------------|---------|
| | |
---
## Competitive Advantages
### Your Advantages Over Competitors
1. **vs [Comp 1]**: [Advantage]
2. **vs [Comp 2]**: [Advantage]
3. **vs [Comp 3]**: [Advantage]
### Areas Where Competitors Excel
1. **[Comp 1]**: [Their advantage]
2. **[Comp 2]**: [Their advantage]
3. **[Comp 3]**: [Their advantage]
---
## Strategic Recommendations
### Immediate Actions
1. [Action 1]
2. [Action 2]
3. [Action 3]
### Medium-term Strategy
1. [Strategy 1]
2. [Strategy 2]
### Competitive Responses to Watch
1. [Potential competitor move]
2. [Potential competitor move]
---
## Battle Cards
### vs [Competitor 1]
**When They Come Up**: [Typical scenarios]
**Their Pitch**: [How they position against you]
**Our Response**: [Counter-positioning]
**Key Differentiators**:
- We have / They don't: [Feature]
- They have / We don't: [Feature]
**Win Themes**: [What helps us win]
**Objection Handling**:
- "[Objection 1]" → [Response]
- "[Objection 2]" → [Response]
---
## Appendix
### Data Sources
- Company websites
- Product documentation
- News and press releases
- Industry reports
- Review sites
### Methodology
[How the analysis was conducted]
---
*Competitive intelligence is time-sensitive. Verify key data points before strategic decisions.*
```
---
## Tips for Better Results
1. **Provide your company context** for relevant comparison
2. **Name specific competitors** or describe the criteria to identify them
3. **Specify focus areas** (features, pricing, positioning, etc.)
4. **Share any known information** about competitors
5. **Indicate the purpose** (strategic planning, sales enablement, etc.)
6. **Request battle cards** for sales teams
---
## Limitations
- Cannot access competitors' internal data
- Cannot provide real-time information
- Analysis based on publicly available information
- Cannot monitor competitor activity continuously
- May not reflect most recent changes
---
*Built by the Claude Office Skills community. Contributions welcome!*